Dedicated Followers of Fashion...

Hello I'm Lucy and I own This or Die. 

I graduated in Fashion and Textiles design in 2000, going on to work as a High St fashion buyer and merchandiser, and later as a footwear designer.

In 2007 I decided to go it alone and opened my own boutique This or Die  in Wellingborough, Northamptonshire, specialising in British heritage brands and vintage accessories. In 2012 we were proud to win a Customer Service award at the Northamptonshire Business awards.

In 2013 I closed the bricks and mortar boutique to spend more time with my two young children and whilst still selling vintage online, went on to fulfil a personal ambition of working at Northampton Shoe Museum.

I now combine my two loves of retail and design by running This or Die boutique as a rather fabulous online Etsy store and also teaching sewing and craft workshops around the county and beyond! 

Lucy x x 


Any queries?

Please use our contact form.

Keep up to date...

Contact us today!

If you have any queries or wish to book a workshop, please contact us:


01933 226693


Or use our contact form.

Get social with us.